100 million Americans get burned by the sun every year and are seeking relief, yet no one wants to deal with messy aloe vera, and most lotions and creams have synthetic ingredients that may hurt more than help. A new product from WILD Organic Skincare, a woman-owned American skincare company, can help sunburn sufferers feel better faster.
“As summer approaches, it’s extra important to pay attention to what products we use on our skin. Sun damage is dangerous, cumulative and difficult to reverse. Your skin is at its most vulnerable stage when burned, and needs natural ingredients it can recognize. The Original Sunburn Soap is made with aloe extract, honey, coconut milk, marshmallow root, witch hazel, and peppermint oil, and will gently exfoliate dead skin and heal at the same time,” said Monika Angelini, Owner of WILD Organic Skincare.
Enter The Original Sunburn Soap. The first shower after getting burned is a crucial moment in determining how long and painful your sunburn will be. Ingredients in conventional soaps make your sunburn feel worse. The Original Sunburn Soap contains certified organic, all-natural ingredients that rehydrate and exfoliate skin while decreasing redness, irritation, and pain.
WILD Organic Skincare offers essential oil-based scent combinations, making colors from seeds, flowers, and plant extracts to create a variety of chromatic hues, all without using man-made micas. No more toxic products with artificial fragrances.
Years ago, Monika’s mother-in-law asked her to make a soap to help alleviate a beach sunburn. The combination of ingredients required to make a soap specifically for sunburns was not only complex, but didn’t lend itself to traditional soap making techniques.
Through numerous rounds of trial and error, countless bars of goopy soap, and product testing on her husband and co-founder, Brandon, Monika had finally achieved The Original Sunburn Soap. Made with aloe, marshmallow root, rice bran oil, witch hazel, honey, coconut milk, peppermint oil, and other certified organic ingredients, The Original Sunburn Soap is a one-of-a-kind product that was created to serve one purpose: less sunburn, less pain, less peeling, and healthier summer skin – and it now is available to consumers.
The dynamic duo can comment on the following hot topics:
Why The Original Sunburn Soap and Forever Summer skincare line are different from anything on the market. How their soaps and skincare products are made to treat different skin types. Why conventional soaps and skincare products rarely contain 100% transparency about their ingredients, source, sustainability, and overall quality, and why skincare packaging and ingredient lists are too often convoluted and confusing. The challenges and opportunities of being a woman-owned start-up and what Monika would tell other women interested in pursuing their entrepreneurial dreams.
WILD Organic Skincare is all about finely handcrafted, affordable, sustainable, organic skincare that’s good for you and the planet. WILD Organic Skincare’s story started in Colorado Springs, Colorado, where Monika and her husband both lived. Monika was climbing the ladder in her career, but she was unsatisfied, unhappy, overworked, and stressed out. As she began to learn the benefits of a natural lifestyle and introduced organic into her diet and skincare routine, Monika found herself looking at every label and becoming more critical of what synthetic-free and all-natural really meant. Her desire was to find the perfect store to satisfy all her natural skincare needs. Sadly, such a place did not exist.
Monika applied for a position at the local apothecary so she could learn more about handmade soap making and natural formulations, and also channel her passion for sharing organic skincare with the world. To Monika’s disappointment, the apothecary turned her away. This only fueled Monika’s ambition even further, as she took it upon herself to learn everything she could about natural soap making.
Fast forward several months, and Monika is selling her soaps at the local market. Monika had become so good at making organic soap, she was not only selling out every market, but was drawing business away from the very same apothecary who had previously turned down Monika. The apothecary, who also had a booth at the local market, stopped showing up because Monika’s soap was attracting a majority of business.
Monika and Brandon have since moved back to Raleigh, NC, where they grew up, to give WILD Organic Skincare a strong grassroots foundation for true, organic growth. After 10 years of formulation and product development, WILD Organic Skincare continues to evolve as it discovers new and innovative ways to share organic skincare with the world.
Media contact: Brandon Angelini, firstname.lastname@example.org