How to: Natural Skincare

Skincare 101 was created to be a simple, comprehensive guide on natural skincare. With easy to understand explanations, a detailed glossary, and tips on how to make the best decisions for your skin.

While you bathe, your skin absorbs the water and products you use.


-- Skincare 101 --

Skincare 101

Diet, Fitness, Skin Care, Stress, & Environment, are all important to skin health.


Oily Skin

Often associated with excess oil on the top layer of skin and larger pore size, oily skin types are blessed with hydration but are more prone to blackheads and susceptible to increased oil secretion due to weather. Best to keep this skin type clean and balanced.

Acne-Prone Skin

Most commonly oily and combination skin types. Acne-prone skin types need to be dealt with in a gentle cleansing and moisturizing manner. Avoid drying out your face as this may help for the short term, but may have no lasting results in the long term.

Dry Skin

Dry skin can feel tight and rough, and look dull. Sometimes your skin will crack, peel, become rough and irritated, and on occasion, even flake off. Eczema and Psoriasis often accompany this skin type. Dry skin types need hydration throughout the day, so be sure to keep a rehydration spray with you. Dry skin type should also prioritize hydrating ingredients in their skin care products.

Combination Skin

Some areas of your body react differently than others. Perhaps your face is oily, but the rest of your skin is normal or dry. It then becomes a game of properly identifying your skin types and treating them accordingly. This skin type is commonly oily on the “T” zone on the face (forehead. nose and chin).

Normal Skin

Normal skin types maintain a balance between oily and dry skin, often having barely visible pores, no real irritations, and a vibrant complexion. You can use any soap and skin care you like!

Sensitive Skin

Having sensitive skin simply means your skin is a bit more reactive than others. Skin reactions are often caused by stress, diet, weather, clothes, skincare products, and more. Another skin type with a “trial and error” method of finding what works and what doesn’t.

Mature Skin

Also known as “Thin Skin,” which is a common nickname for: loss of collagen, reduced nutrient delivery, natural aging, and exposure to the elements. Another form of sensitive skin, mature skin types must be extra kind to their skin when moisturizing and cleaning. This means gentle cleansers with no heavy exfoliation.


The 6 Steps of Skincare

Skin care is really fun and simple once you have an easy, natural routine to look forward to.

Step 1 – Cleanse

  • Soaps
  • Face Soap/Wash

Step 2 – Exfoliate

  • Loofahs
  • Wash Bags/Rags
  • Scrubs (Salt, Sugar, & Charcoal)
  • Face Masks (Clay, Cream, & Charcoal)

Step 3 – Rehydrate

  • Toners
  • Rehydration Sprays & Creams
  • Rose H20

Step 4 – Treat

  • Serums
  • Prescribed Treatments
  • Special Condition Care

Step 5 – Moisturize

  • Creams
  • Lotions
  • Butters
  • Serums
  • Balms
  • Salves
  • Body, Hair & Beard Oils

Step 6 – Protect

  • UV Protection
  • Balms
  • Salves
  • B.O. Sprays
  • E.O. Sprays & Rollers
  • Lip Care

Common Skin Irritants:

  • Fragrance Oils
  • Sun Overexposure
  • Micas/Dyes
  • Steroids
  • Harsh Exfoliants
  • Chemicals
  • Synthetics
  • Parabens
  • Sulfates
  • Essential Oils (For those with high sensitives)
  • GMO’s
  • Extreme Temperatures
  • The Weather

Skin Care Terminology

  • Acne – The outbreak of inflamed or infected sebaceous glands in the skin, resulting in pimples and other irritations due to genetics, diet, stress, and environment.
  • Skincare – Self-care practices that support skin health, integrity, look, and feel.
  • Eczema – A condition that makes the skin: red, itchy, irritated or inflamed.
  • Cleanse – To thoroughly clean your skin.
  • Exfoliation – The act of removing impurities and dead skin cells from the outer layer of skin.
  • Dermatitis – A common condition where the skin experiences irritation, redness, and discomfort.
-- Specialty Ingredients --

Specialty Ingredients

Amazing ingredients from around the world. Many of which are used in WILD skin care products. Please don’t hesitate to ask us if you have questions about these ingredients.

Activated Charcoal

Antibacterial, highly absorptive, and great for removing impurities and toxins from the skin. Activated charcoal helps prevent acne breakouts and dead skin build up.

Aduki Beans

Aduki beans contain saponin, which helps remove dead skin cells and cleanse pores. Also known for tightening and softening, while also promoting more vibrant, glowing skin.


A natural humectant, agave promotes hydration by attracting moisture to the skin.

Aloe Vera

Moisturizing, and emollient, aloe is extremely soothing for damaged skin. Aloe gel is used to make topical ointments to soothe skin conditions like burns, frostbite, psoriasis, and dry skin.

Baking Soda

When mixed with bath water, baking soda can help soothe irritated skin. (Please do not put on your face!)


Attracts moisture to the skin and also forms a protective layer which helps skin stay hydrated longer.

Calendula Extract

Has many nourishing, anti-inflammatory, and antioxidant properties that protect the skin and keep it strong.


Cedarwood is anti-inflammatory and antimicrobial, which benefits irritated, inflamed, and acne-prone skin.

Chamomile Extract

Helps to soothe skin irritations such as eczema, psoriasis, and rosacea.


A spice with powerful antibacterial properties, cinnamon is tough on dirt and acne.

Citric Acid

Great for oily, larger pore skin types. Citric acid cleanses deeply with its natural astringent properties.

Coconut Cream

Mega rich in vitamins C, E, and B, which are vitamins known for their hydrating and skin nourishing properties

Coconut Milk

An excellent moisturizer, coconut milk contains unique fatty acid structure which helps skin conditions like eczema, dermatitis, and psoriasis. Great for dry skin types.


A natural antioxidant, coffee contains caffeic acid, which can boost collagen levels, reduce premature signs of aging, and protect against germs.

Corn Flour

Soothing for irritations, sunburn, and other skin allergies. Corn flour is also used as a face powder.

Dead Sea Salt / Mud

Exfoliates dead skin cells, allowing new skin cells to regenerate and improve circulation. Dead Sea Mud is primarily made up of salt and magnesium. That combined with other minerals makes dead sea mud great for addressing dry skin, acne, and signs of aging.

Epsom Salt

Bath water with epsom salt can help soften rough, dry, and damaged skin. Can be exfoliating on dead skin cells while having a soothing effect on conditions such as, eczema and psoriasis.

Essential Oils

A natural fragrance produced by botanical, herb, and flower extracts. Essential oils contain powerful healing properties for both the mind and body – often referred to as aromatherapy.


Glycerin is one of the world’s most powerful natural humectants, pulling moisture from the body and air to help revive skin.

Goat’s Milk

Moisturizing, anti-inflammatory, and soothing on dry, damaged skin. Goat’s milk is known for its youthful rejuvenation due to its high amounts of caprylic acid, lactic acid, and alpha-hydroxy acid.


Honey contains antibacterial and antiseptic properties and may help oily, acne-prone skin. Honey is also a natural humectant, keeping the skin moist without being oily.

Hyaluronic Acid

Containing well known anti-aging properties, hyaluronic acid can alleviate dry skin, fine lines, and wrinkles.

Marshmallow Root

Anti-inflammatory and ultra soothing on irritation, marshmallow root is often used to hydrate skin and protect against burns and bug bites.


Dairy contains lactic acid, which is an alpha hydroxy acid that helps to remove dead skin cells and stimulate new skin cell growth.

Oat Flour

A calming soother for rashes, irritation, and bug bites. Oat flour is also a great maintainer for hydrated, smooth skin.

Pink Himalayan Salt

Terrific on acne, especially blackheads, pink Himalayan Salt is uber exfoliating while still being gentle enough to occasionally use on your face.

Poppy Seeds

High amounts of linoleic acid help make poppy seeds extremely effective in soothing eczema, burns and itching. Great for inflamed and infected skin.

Sodium Hydroxide

A.K.A. Lye. This natural chemical is combined with oils and other ingredients to induce saponification, which is an important step in soap-making.

Sodium Lactate

A superior humectant with more than two times the moisture-holding ability than glycerin.


The best natural exfoliator around, sugar can help transform dry, damaged skin into smooth, vibrant skin.

Tincture of Benzoin

Topically used to reduce bleeding, kill germs and stop swelling, tincture of benzoin is often used on skin ulcers, bedsores, and cracked skin.

Vitamin E (Tocopherol)

An antioxidant and rich moisturizer that’s well known to make skin softer and more youthful, vitamin E helps reduce and protect against inflammation.

Witch Hazel

Packed with relief for inflammation, tight pores, hemorrhoids, razor bumps, and acne, all because witch hazel cleanses the skin so thoroughly.


Helps to moisturize and improve the youthful look of skin. Yogurt also contains lactic acid, a natural compound that aids in reducing the appearance of wrinkles and fine lines through the tightening and shrinking of pores.

-- Oils --


These oils have incredible power, when combined together they create true skincare magic.

Apricot Seed Oil

Extremely emollient, apricot seed oil helps to retain skin moisture for long stretches. Can relieve inflammatory conditions such as: rosacea, psoriasis, and eczema. Great for the drier skin types.

Argan Oil

Light, moisturizing, and non-comedogenic (doesn’t clog pores). It’s also super-rich in antioxidants and packed with linoleic acid, which can help reduce inflammation. Amazing on skin or hair, argon oil provides powerful hydration and high amounts of vitamin E.

Avocado Oil

Contains a large amount of potassium, beta carotene, protein, lecithin, fatty acids, and vitamins A, D, and E. Avocado oil makes an amazing moisturizer that promotes collagen production and new skin cell growth. Also helpful in healing burns and treating inflammations.

Bitter Almond Oil

An extremely strong essential oil used for its sweet, fragrant scent. Bitter almond oil can also be used for acne due to its antibacterial and antimicrobial properties.

Blue Tansy Oil

With antioxidant and anti-inflammatory properties, this powerful essential oil is used to help calm irritated and damaged skin, and provides relief to irritated skin. With an uncanny ability to cleanse skin of bacteria, destroy acne, and reduce redness and inflammation, blue tansy oil is at the top of the list for those with acne-prone skin.

Carrot Seed Oil

Known for its antibacterial, antifungal, anti-inflammatory, and antioxidant properties. Great for keeping skin moisturized, fighting acne, and undoing acne damage.

Castor Oil

Contains triglycerides, which helps keep the skin hydrated. As a humectant, castor oil pulls and holds moisture while protecting against dryness and acne.

Coconut Oil

Very moisturizing, great for dry skin. Helps to minimize signs of aging, redness, and eczema. However, pure coconut oil can clog pores for those with oily or combination skin types.

Grapeseed Oil

An amazing oil that nourishes skin on a deep level, making the skin softer and more elastic with its high amounts of vitamins A and E.

Hemp Seed Oil

Hemp seed oil contains linoleic acid and other vitamins which helps your skin feel naturally tight and keeps you looking youthful by helping boost cell regeneration.

Jojoba Oil

Closely structured to our own skin oil, jojoba oil is effective in treating acne, eczema, and psoriasis. Moisturizing and absorbent to keep skin healthy and vibrant.

Neem Oil

The antifungal, antibacterial, and antioxidant properties of neem oil help soothe itchy, irritated skin while protecting against infection and acne.

Olive Oil

The olive, king of all trees, produces the one of the best all around skincare oils on the planet. Olive oil is moisturizing, healing, soothing, cleansing, and anti-inflammatory.

Palm Oil

Deeply moisturizing and healing, with strong anti-aging properties. (This oil is simply amazing. Unfortunately, we do not use it because it’s hard to prove when this oil is actually responsibly sourced. It’s a total bummer since palm oil really is just awesome for skincare.)

Rice Bran Oil

High in the compound squalene, rice bran oil keeps skin soft, supple and smooth. Proven to reverse ultraviolet damage and signs of aging at the genetic level. Also great for sunburn, acne, razor burn, and other skin afflictions.

Sunflower Oil

A wonderful source of vitamin E, sunflower oil is light and strong, enhances moisture, and great for all skin types, including: oily, normal, dry, or a combination.

Sweet Almond Oil

With antibacterial properties and high amounts of vitamin A, sweet almond oil helps improve complexion, skin tone, and acne breakouts. It’s highly emollient, which means it helps to balance the absorption and loss of moisture in the skin.


Tallow is hypoallergenic and contains high amounts of CLA (conjugated linoleic acid), which has been shown to reduce wrinkles and signs of aging. Tallow is also packed with good fats and vitamins B6, B12, zinc, and iron all help keep skin healthy and vibrant. 

-- All Natural Color --

All Natural Color

Annatto Seed

Its antibacterial and antifungal properties help battle redness and skin irritation.

Beet Root Powder

Rich in antioxidants: beta carotene, vitamin C, and E, which promote the regeneration of skin cells, keeping skin young and supple.

Calendula Infused oil

Contains anti-acne, anti-fungal, anti-inflammatory, and antibacterial properties that help it soothe eczema and other irritations.

Cocoa Powder

Helps soften, clear, and detoxify skin. Improves elasticity and reduces the appearance of fine lines, wrinkles, and scars.

Coffee Infused Oil

Studies have shown that coffee oil can have similar anti-aging effects on the skin as the ingredient hyaluronic acid.

Gromwell Root Powder

Balancing and soothing, gromwell has long been known for its anti-inflammatory properties.


Hydrating and restorative, indigo has been known to help psoriasis.

Manjishtha (Madder) Root Powder

Great on redness, irritation and acne.


A great source of vitamins A & C, keeping skin looking and feeling younger.

Spinach Powder

Packed with iron, folate, chlorophyll, Vitamin E, magnesium, Vitamin A, & Vitamin C, and high levels of antioxidants. Vitamins A, C, & E are staples in a healthy skin diet.

Spirulina Powder

Contains anti-inflammatory properties and helps prevent acne.

-- Butters --


Dense and moisturizing, these butters work miracles for normal, oily, dry & combo skin types.

Shea Butter

With astounding concentrations of fatty acids, vitamins and minerals, shea can turn dry, dull, damaged skin into repaired, hydrated, gorgeous skin.

Cocoa Butter

High in fatty acids, which forms a protective barrier and hold moisture in, helping to nourish and hydrate the skin. Also rich in natural plant compounds called phytochemicals, which can alleviate a variety of skin ailments.

Kokum Butter

A powerful moisturizing agent that won’t clog your pores. Tough, yet gentle on acne, inflammation, dry skin, and damaged hair.

Mango Butter

Mango butter contains antioxidant, anti-inflammatory, and anti-aging properties, making it a strong moisture enhancer. Soothes skin afflicted by dryness, eczema, and psoriasis. Can benefit dry, oily, and acne-prone skin types.

-- Clays --


Clays are important because they help cleanse, absorb, and remove impurities while also being gentle on skin.

Bentonite Clay

With strong oil absorbing properties, bentonite clay helps remove sebum from the skin’s surface, which can be beneficial in treating acne. Also a very gentle exfoliant, which makes it a good choice for sensitive skin types. 

Black Clay

Very absorbent, black clay is usually mixed with a dash of activated charcoal to make it an extremely effective face wash for those with varying skin types. 

French Green Clay

Gently removes dead skin cells through natural exfoliation, leaving the skin soft and moisturized.

Kaolin Clay

Gently cleanses impurities without causing irritation, making it great for oily and combination skin types.

Moroccan Red Clay

Rich in magnesium and potassium, which are great for fighting acne. Moroccan red clay contains cleansing impurities, leaving skin packed with moisture. Good for all skin types.

Rose Clay

A mix of kaolin and red clays, this ultra gentle clay is incredible on sensitive skin and leaves your face clean and silky smooth.